Wallstreet Journal. 2019 Usually, a rebrand for an artist is caused by a continual negative reaction from their audience. The persona of the artist is critical for sales and promotion; if the audience is “annoyed” or “angered” by their theatrics; they will usually respond by no longer participating in giving the artist their hard-earned cash. The artist and their team would then brainstorm about how to reinvent said artist either through various interviews, name changes and sometimes, a complete overhaul of the artist’s perceived look. Sometimes, when an artist’s personal life becomes public for the wrong reasons, they attempt to salvage what’s left by running what’s deemed as an “apology tour”. This is to apologize for the DUI or the domestic abuse or the drug charge or whatever felonious charge they’ve been hit with. This becomes very difficult for an artist striving to be themselves within the constantly judgmental industry. Enter, Tyler, the Creator.
Tyler, the Creator & The Art Of Being Yourself.
Tyler, the Creator & The Art Of Being…
Tyler, the Creator & The Art Of Being Yourself.
Wallstreet Journal. 2019 Usually, a rebrand for an artist is caused by a continual negative reaction from their audience. The persona of the artist is critical for sales and promotion; if the audience is “annoyed” or “angered” by their theatrics; they will usually respond by no longer participating in giving the artist their hard-earned cash. The artist and their team would then brainstorm about how to reinvent said artist either through various interviews, name changes and sometimes, a complete overhaul of the artist’s perceived look. Sometimes, when an artist’s personal life becomes public for the wrong reasons, they attempt to salvage what’s left by running what’s deemed as an “apology tour”. This is to apologize for the DUI or the domestic abuse or the drug charge or whatever felonious charge they’ve been hit with. This becomes very difficult for an artist striving to be themselves within the constantly judgmental industry. Enter, Tyler, the Creator.